It’s a beautiful thing when creativity, humor and salesmanship are so expertly blended. Take a look: 1. The color palette. Everything in the spot is a dull or dark color except the product (the red, white and yellow pop-up bowl). 2. Criss Angel making fun of himself. I always like it when stars do this; […]

Remember the “Far Side” comics by Gary Larson? These supremely funny strips appeared in newspapers from 1980-1995. Everyone has their favorite Far Side comic, and one of mine shows two wagon train cowboys under attack by Indians. One of them notices that the Indians are using flaming arrows, and he says to the other, “Hey, they’re setting their […]

Last Sunday, I got to do one of my favorite things. I spent the day meeting small groups of students from high schools across Montana, and judging videos that they made. The videos were 3-5 minutes long, and they were made by students in BPA—Business Professionals of America, an organization that prepares high school students […]

♫ What’s the name of the game? Does it mean anything to you? ♫ -ABBA, “The Name of the Game” from “The Album,” 1977  ♫ What’s the name of your business? Does it mean anything to people? ♫ -Mike, “In The Shower,” 2011 Whenever we help a client name a business, it occurs to me […]

Word of Life Fellowship is a new church here in Billings. A few months ago, they consulted with us for some advice on how best to spread the word about Word of Life. The results: Atendee goal for 1st service: 200 Attendees at 1st service: 580 GOAL EXCEEDED BY 190% This was a classic “marketing […]

I just finished a very good book: “A Brilliant Solution–Inventing the American Constitution” by Carol Berkin. Not only is it a vivid account of how the United States Constitution came into being; it also gives a glimpse at how well PR was understood and used by some of the Founding Fathers. The short, short version: […]