I just reviewed yesterday’s Google Analytics for Gibson’s website. We got seven hits: two from Montana, one from Florida, one from Georgia, and one each from England, India and Australia. Crikey! I also learned that three of those hits were from search engines, two were “direct” and two were referred from other sites. So… what […]
My Super Bowl XLV Ad MVP trophy goes to Best Buy. This ad, featuring Ozzy Osbourne and Justin Bieber, is terrific on many levels: Ozzy’s amazing comic acting–the faked(?) cluelessness, the interactions with his wife Sharon, and the ever-present backdrop of his legendary rock-star antics; Ozzy’s long-running role as a parody of himself is brilliant. Justin’s comic acting–not […]
No cell phones while driving in Billings = more attention for billboards. But that doesn’t mean your billboard will automatically get attention. Here’s what you gotta do…
COHERENT: One word, three meanings, all applicable to good advertising. Beautiful!
