Many people were outraged by last week’s Rolling Stone cover featuring a selfie of alleged Boston bomber Dzhohkar Tsarnaev. Many others shrugged their shoulders and asked, “What’s the big deal?”   Count me among the outraged. Here is the big deal: A quick internet search of RS covers shows from the last few years shows they give […]

Word of Life Fellowship is a new church here in Billings. A few months ago, they consulted with us for some advice on how best to spread the word about Word of Life. The results: Atendee goal for 1st service: 200 Attendees at 1st service: 580 GOAL EXCEEDED BY 190% This was a classic “marketing […]

I just finished a very good book: “A Brilliant Solution–Inventing the American Constitution” by Carol Berkin. Not only is it a vivid account of how the United States Constitution came into being; it also gives a glimpse at how well PR was understood and used by some of the Founding Fathers. The short, short version: […]

No cell phones while driving in Billings = more attention for billboards. But that doesn’t mean your billboard will automatically get attention. Here’s what you gotta do…